Adam Valkin is a South African-born investor at General Catalyst who served as founding CEO of LOVEFiLM before its sale to Amazon and previously ran global digital strategy at major TV producer Endemol, giving him an unusual operator background and incumbent media perspective. He focuses on backing companies that rebuild entire consumer experiences in traditional industries like banking and insurance, while also investing in AI tools that help large incumbents modernize—pursuing both disruptors and the software that enables established players to adapt. Adam Valkin is a South African-born investor at General Catalyst who served as founding CEO of LOVEFiLM before its sale to Amazon and previously ran global digital strategy at major TV producer Endemol, giving him an unusual operator background and incumbent media perspective. He focuses on backing companies that rebuild entire consumer experiences in traditional industries like banking and insurance, while also investing in AI tools that help large incumbents modernize—pursuing both disruptors and the software that enables established players to adapt.