Adrian Cheng is the Executive Vice Chairman and General Manager of New World Development, Executive Director of Chow Tai Fook Jewellery Group, founder of K11 Group and co-founder of C Ventures. Based in Hong Kong and Europe, he is heading the operation of the family company New World Development, a $55bn infrastructure-to-retail group with holdings in China and worldwide. Cheng is reinventing the family business as a “cultural enterprise” and expanding ownership to new areas including AI, entertainment and e-commerce, with a focus on China’s millennial and Generation Z audience.