Alex Bard is a Russian immigrant who co-founded four enterprise software startups including Assistly (acquired by Salesforce) before becoming a VC at Redpoint, and he uses his repeated experience building companies from scratch to coach founders through the psychological challenges and operational complexities of scaling past product-market fit. He focuses on product-led software businesses where customer experience is central, drawing from his own background in customer service and enterprise SaaS to help founders build lasting customer relationships and navigate the specific challenges of growing software companies. Alex Bard is a Russian immigrant who co-founded four enterprise software startups including Assistly (acquired by Salesforce) before becoming a VC at Redpoint, and he uses his repeated experience building companies from scratch to coach founders through the psychological challenges and operational complexities of scaling past product-market fit. He focuses on product-led software businesses where customer experience is central, drawing from his own background in customer service and enterprise SaaS to help founders build lasting customer relationships and navigate the specific challenges of growing software companies.