Alex Finkelstein is a co-founder and general partner at Spark Capital who brings an unusual background as a former television show creator and producer for major networks like FOX, E!, and Discovery before entering venture capital. He's known for his patient, persistent approach to courting founders—famously spending three years convincing Wayfair's CEO to accept his investment—and for focusing on companies that modernize unglamorous but operationally complex markets rather than chasing consumer hype. Alex Finkelstein is a co-founder and general partner at Spark Capital who brings an unusual background as a former television show creator and producer for major networks like FOX, E!, and Discovery before entering venture capital. He's known for his patient, persistent approach to courting founders—famously spending three years convincing Wayfair's CEO to accept his investment—and for focusing on companies that modernize unglamorous but operationally complex markets rather than chasing consumer hype.