About
Amanda Schutzbank co-founded Willow Growth Partners at 32 and successfully raised their first fund during COVID by closing an oversubscribed ~$30M vehicle entirely over Zoom, positioning the firm deliberately between venture and private equity in how it underwrites consumer brands. She brings a rare full-stack background combining Wharton-trained investment banking experience on major tech IPOs, founding team experience at consumer hardware startup Karma, and a distinctly PE-style approach that maps likely acquirers by category and backs into rational early valuations based on realistic exit multiples rather than assuming every brand must become a billion-dollar IPO. Amanda Schutzbank co-founded Willow Growth Partners at 32 and successfully raised their first fund during COVID by closing an oversubscribed ~$30M vehicle entirely over Zoom, positioning the firm deliberately between venture and private equity in how it underwrites consumer brands. She brings a rare full-stack background combining Wharton-trained investment banking experience on major tech IPOs, founding team experience at consumer hardware startup Karma, and a distinctly PE-style approach that maps likely acquirers by category and backs into rational early valuations based on realistic exit multiples rather than assuming every brand must become a billion-dollar IPO.
