Andrea Turner Moffitt co-founded Plum Alley Investments based on multi-year global research she conducted with the Center for Talent Innovation and six major wealth management firms, which quantified women's decision-making power over investable assets and segmented women investors rather than treating them as a monolith. She built Plum Alley specifically to provide access for underrepresented investors to later-stage private company deals (Series A, $3–10M rounds) rather than typical very-early-stage angel investments, while positioning the syndicate's social capital and network of women operators as door-opening power for founders. Andrea Turner Moffitt co-founded Plum Alley Investments based on multi-year global research she conducted with the Center for Talent Innovation and six major wealth management firms, which quantified women's decision-making power over investable assets and segmented women investors rather than treating them as a monolith. She built Plum Alley specifically to provide access for underrepresented investors to later-stage private company deals (Series A, $3–10M rounds) rather than typical very-early-stage angel investments, while positioning the syndicate's social capital and network of women operators as door-opening power for founders.