Andrew Black is a former global consumer operator turned investor who spent over 25 years in senior roles at Virgin Mobile Canada, LEGO Americas, Nike, and Dr Pepper/7UP before founding BrandProject based on Richard Branson's advice to start multiple companies rather than just one. He positions himself as a supercoach who goes all-in with founders by joining management teams to negotiate contracts and guide strategy, operating BrandProject as an evergreen brand-builder studio rather than a traditional time-boxed VC fund. Andrew Black is a former global consumer operator turned investor who spent over 25 years in senior roles at Virgin Mobile Canada, LEGO Americas, Nike, and Dr Pepper/7UP before founding BrandProject based on Richard Branson's advice to start multiple companies rather than just one. He positions himself as a supercoach who goes all-in with founders by joining management teams to negotiate contracts and guide strategy, operating BrandProject as an evergreen brand-builder studio rather than a traditional time-boxed VC fund.