Anna Palmer co-founded XFactor Ventures, a pre-seed/seed fund where successful female founders serve as investing partners backing other female founders, after building and scaling two mission-driven marketplaces including Fashion Project which facilitated 300,000+ donated items across 36 countries. She became Flybridge's first female general partner and is known for her laptop sticker test—evaluating whether a product inspires the kind of affinity that would make users proudly display the logo on their laptop—as a signal of authentic community pull around a brand. Anna Palmer co-founded XFactor Ventures, a pre-seed/seed fund where successful female founders serve as investing partners backing other female founders, after building and scaling two mission-driven marketplaces including Fashion Project which facilitated 300,000+ donated items across 36 countries. She became Flybridge's first female general partner and is known for her laptop sticker test—evaluating whether a product inspires the kind of affinity that would make users proudly display the logo on their laptop—as a signal of authentic community pull around a brand.