About
Anthony Millet paused his MBA plans at London Business School to rescue his parents' struggling sports shop, transforming it from a £500k family business into ActivInstinct, a £35m nine-country ecommerce leader that was later acquired by JD Sports. His experience having his family's financial future on the line shaped his investment philosophy at Antler, where he prioritizes founder resilience and grit over specific business ideas, spending hundreds of hours with teams to understand the people behind the pitch. Anthony Millet paused his MBA plans at London Business School to rescue his parents' struggling sports shop, transforming it from a £500k family business into ActivInstinct, a £35m nine-country ecommerce leader that was later acquired by JD Sports. His experience having his family's financial future on the line shaped his investment philosophy at Antler, where he prioritizes founder resilience and grit over specific business ideas, spending hundreds of hours with teams to understand the people behind the pitch.
