Ariel Arrieta co-founded one of Latin America's earliest institutional seed funds and deliberately evolved it from an accelerator into a focused, ~$100M early-stage B2B fund, positioning himself as a long-term ecosystem builder rather than a company-by-company investor. He brings an unusually deep marketing and growth-operator background into venture, having built and run multiple digital marketing and ad-tech businesses before NXTP, and is often described first as a marketer and serial entrepreneur rather than just an investor. Ariel Arrieta co-founded one of Latin America's earliest institutional seed funds and deliberately evolved it from an accelerator into a focused, ~$100M early-stage B2B fund, positioning himself as a long-term ecosystem builder rather than a company-by-company investor. He brings an unusually deep marketing and growth-operator background into venture, having built and run multiple digital marketing and ad-tech businesses before NXTP, and is often described first as a marketer and serial entrepreneur rather than just an investor.