Bill Weiland spent three decades as founder and CEO of Presence Marketing, one of the largest independent natural and specialty food brokers in the U.S., giving him deep operator-level insight into which better-for-you brands actually succeed at retail and why others fail. He describes brand selection as a craft rather than a science, relying on pattern recognition from years of watching shelves and scan data, plus hands-on experience with thousands of products and close relationships with natural retailers, to back founders and products he's seen resonate with real shoppers. Bill Weiland spent three decades as founder and CEO of Presence Marketing, one of the largest independent natural and specialty food brokers in the U.S., giving him deep operator-level insight into which better-for-you brands actually succeed at retail and why others fail. He describes brand selection as a craft rather than a science, relying on pattern recognition from years of watching shelves and scan data, plus hands-on experience with thousands of products and close relationships with natural retailers, to back founders and products he's seen resonate with real shoppers.