Bob Greene has deliberately concentrated roughly 90% of Contour's portfolio in Manhattan and Brooklyn, emphasizing the "power of proximity" as a competitive edge for being physically close to founders. He created the GULLLP evaluation framework (Great idea, Uniqueness, Leadership, Large market, Location, Pricing/valuation) that he shares with founders as his shorthand for how he evaluates startups. Bob Greene has deliberately concentrated roughly 90% of Contour's portfolio in Manhattan and Brooklyn, emphasizing the "power of proximity" as a competitive edge for being physically close to founders. He created the GULLLP evaluation framework (Great idea, Uniqueness, Leadership, Large market, Location, Pricing/valuation) that he shares with founders as his shorthand for how he evaluates startups.