Bobby is the Co-Founder and CEO of Mercato, an innovative online grocery marketplace that facilitates connections between consumers and independent grocery stores. Prior to Mercato, he spearheaded ValoreBooks, an acclaimed online platform for college textbooks, where he served as Founder and CEO. His entrepreneurial journey began in 2002 while pursuing his education at the State University of New York at Fredonia, where he established ValoreBooks.com. This venture culminated in a successful acquisition by Simple Tuition, Inc. in 2012. Subsequently, in 2015, Bobby co-founded Mercato to revolutionize the grocery shopping experience. Beyond his roles as an entrepreneur, Bobby is actively engaged as an investor and advisor to burgeoning technology startups, leveraging his wealth of experience to foster innovation and growth within the industry.