Brad Svrluga is a venture investor at Primary Venture Partners who deliberately structures his investing so he can walk to nearly all portfolio companies in under 15 minutes, believing that geographic tightness in NYC lets him be a deeply involved, relationship-driven partner. He focuses intensely on gross profit quality rather than topline revenue and does only 7-9 highly concentrated seed deals per year, often leading or fully filling rounds so he can commit significant time and operating resources to each founding team. Brad Svrluga is a venture investor at Primary Venture Partners who deliberately structures his investing so he can walk to nearly all portfolio companies in under 15 minutes, believing that geographic tightness in NYC lets him be a deeply involved, relationship-driven partner. He focuses intensely on gross profit quality rather than topline revenue and does only 7-9 highly concentrated seed deals per year, often leading or fully filling rounds so he can commit significant time and operating resources to each founding team.