Brand Capital International (BCI), headquartered in the US, is the strategic investment arm of the Times Group. BCI works with the global entrepreneur eco-system and provides branding expertise and intellectual capital to help entrepreneurs: understand the intricacies of the Indian business landscape; by helping plan and build effective corporate branding strategies to generate growth; and provide enterprise value creation. The innovative idea of BCI is to leverage the brand-building power of the Times Group’s media properties in order to create value for emerging start-ups & high growth companies. While companies can acquire funding for growth and working capital, brand-building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because brand investments need to be large and sustainable, compared to the hard asset investments. The Times Group's investment arm Brand Capital, now partners with more than 900 investee companies across sectors as wide as Education Technology, Healthcare, Consumer Products, Gaming & Entertainment, Digital and Mobile, Financial Technology, and several more. Since the inception of this business over a decade ago, Brand Capital has helped build several iconic global brands, and its invested value today is over $4.0 billion.