Brian Foster serves as Global Head of Wholesale at Coinbase while also working at Coinbase Ventures, giving him an unusually broad view across institutional finance, crypto infrastructure, and venture investing that most exchange-affiliated fund investors don't have. He focuses specifically on "Crypto-as-a-Service" and B2B distribution, helping institutional clients embed crypto through APIs, custody, and compliance tools rather than just direct consumer trading. Brian Foster serves as Global Head of Wholesale at Coinbase while also working at Coinbase Ventures, giving him an unusually broad view across institutional finance, crypto infrastructure, and venture investing that most exchange-affiliated fund investors don't have. He focuses specifically on "Crypto-as-a-Service" and B2B distribution, helping institutional clients embed crypto through APIs, custody, and compliance tools rather than just direct consumer trading.