Brian Lee is a serial brand builder who co-founded multiple billion-dollar consumer companies including LegalZoom with Robert Shapiro, ShoeDazzle with Kim Kardashian, and The Honest Company with Jessica Alba before becoming a full-time investor at BAM Ventures. He was one of the earliest practitioners of partnering with celebrities as true co-founders rather than just endorsers, and he continues operating as an active founder-CEO of Arena Club while investing, keeping him close to current market realities. Brian Lee is a serial brand builder who co-founded multiple billion-dollar consumer companies including LegalZoom with Robert Shapiro, ShoeDazzle with Kim Kardashian, and The Honest Company with Jessica Alba before becoming a full-time investor at BAM Ventures. He was one of the earliest practitioners of partnering with celebrities as true co-founders rather than just endorsers, and he continues operating as an active founder-CEO of Arena Club while investing, keeping him close to current market realities.