Brian O'Malley has spent 20+ years focused purely on consumer and commerce investing across three top-tier firms, giving him an unusually complete view of both consumer brands and the infrastructure software that powers modern retail. He's known for his consumer-first approach of conducting primary research with end users rather than relying on generic data, and for his focus on empowering small merchants and independent professionals through software and marketplaces that help them compete with large retailers. Brian O'Malley has spent 20+ years focused purely on consumer and commerce investing across three top-tier firms, giving him an unusually complete view of both consumer brands and the infrastructure software that powers modern retail. He's known for his consumer-first approach of conducting primary research with end users rather than relying on generic data, and for his focus on empowering small merchants and independent professionals through software and marketplaces that help them compete with large retailers.