Cassie Young spent 15 years as a go-to-market operator before becoming a General Partner at Primary Venture Partners, where she evaluates founders through a practitioner's lens and has become a leading voice warning about the gross retention apocalypse in AI SaaS companies that prioritize growth over durable customer value. She leads Primary's unusually large 30-person Impact team that provides hands-on GTM support to portfolio companies and uses a distinctive founder assessment framework that evaluates five concrete abilities including the capacity to deliver jaw-dropping customer experiences and operate as a learning machine. Cassie Young spent 15 years as a go-to-market operator before becoming a General Partner at Primary Venture Partners, where she evaluates founders through a practitioner's lens and has become a leading voice warning about the gross retention apocalypse in AI SaaS companies that prioritize growth over durable customer value. She leads Primary's unusually large 30-person Impact team that provides hands-on GTM support to portfolio companies and uses a distinctive founder assessment framework that evaluates five concrete abilities including the capacity to deliver jaw-dropping customer experiences and operate as a learning machine.