Coca-Cola Founders is a new model for creating startups. First, we partner with experienced entrepreneurs around the world. Then we immerse them in the power of Coca-Cola - our relationships, resources, and reach - before they create a startup. Together we focus on big problems lots of people have. This model creates a win-win for everyone. Founders are given a powerful unfair advantage and Coca-Cola gets early access to new, fast-growing markets and solutions.