DIG Investment is an investment office focused on direct investments in the global alternatives markets. DIG Investment was founded 2011 by HMP Family to source, analyse and structure investments in special situations - many whom relate to the disrupting technology sector. Today DIG Investment has a group of anchor families as investors and have further widened the field of opportunities in the alternatives space to include additional areas. Such as, consumer brands, shared economies, retail, hospitality (many related to real-estate), media, software, consumer electronics and environmental/sustainability. Most still related to the core families' main businesses.