Ed Sim coined and systematized Inception Investing, backing highly technical founders before they even incorporate or name their companies, with round sizes unconstrained by traditional pre-seed or seed labels. He operates from New York rather than Silicon Valley to leverage proximity to Fortune 500 companies, teaching founders to use enterprise design partnerships instead of traditional sales to co-define problems with large customers and avoid endless pilots. Ed Sim coined and systematized Inception Investing, backing highly technical founders before they even incorporate or name their companies, with round sizes unconstrained by traditional pre-seed or seed labels. He operates from New York rather than Silicon Valley to leverage proximity to Fortune 500 companies, teaching founders to use enterprise design partnerships instead of traditional sales to co-define problems with large customers and avoid endless pilots.