Enmi Kendall is a 25-year tech investor who deliberately partnered with a healthcare operator to form a team where she brings pattern recognition from other industries that healthcare hasn't yet imported, while her partner handles the clinical and regulatory translation. She focuses on unsexy healthcare infrastructure problems like clinical trial recruitment and data plumbing, actively hunting for overlooked plays rather than waiting for pitches, and applies proven consumer marketing tactics from her background leading revenue strategy at NYTimes.com and founding an email marketing startup to help health-tech companies with lead generation and performance-based customer acquisition. Enmi Kendall is a 25-year tech investor who deliberately partnered with a healthcare operator to form a team where she brings pattern recognition from other industries that healthcare hasn't yet imported, while her partner handles the clinical and regulatory translation. She focuses on unsexy healthcare infrastructure problems like clinical trial recruitment and data plumbing, actively hunting for overlooked plays rather than waiting for pitches, and applies proven consumer marketing tactics from her background leading revenue strategy at NYTimes.com and founding an email marketing startup to help health-tech companies with lead generation and performance-based customer acquisition.