Esteban Sosnik is a serial gaming founder who co-founded two game studios with notable exits (Wanako Games acquired by Vivendi, Atakama Labs acquired by DeNA) and later founded co.lab, one of the first accelerators focused specifically on learning games for K-12 education. He brings a game designer lens to education investing, looking for products that embed game-like qualities such as adaptive difficulty and rapid feedback loops rather than simple content digitization, and has written detailed public market analyses of edtech companies to argue that founders should think in terms of category-defining outcomes. Esteban Sosnik is a serial gaming founder who co-founded two game studios with notable exits (Wanako Games acquired by Vivendi, Atakama Labs acquired by DeNA) and later founded co.lab, one of the first accelerators focused specifically on learning games for K-12 education. He brings a game designer lens to education investing, looking for products that embed game-like qualities such as adaptive difficulty and rapid feedback loops rather than simple content digitization, and has written detailed public market analyses of edtech companies to argue that founders should think in terms of category-defining outcomes.