Ethan Choi photo
Investor profile

Ethan Choi

Partner, Accel

About

Ethan Choi has built a reputation for leading Accel's flagship investments in category-defining, product-led growth companies like 1Password, Klaviyo, Nuvemshop, Pismo, Invoca, and Shogun, often coming in as a core board member and long-term partner to these teams rather than as a purely financial investor. He has become a reference investor in Latin American financial infrastructure through his work with Pismo, where he serves on the board and co-authors Accel's public theses on foundational infrastructure for LatAm fintech, signaling a hands-on role in shaping strategy in emerging markets. Ethan Choi has built a reputation for leading Accel's flagship investments in category-defining, product-led growth companies like 1Password, Klaviyo, Nuvemshop, Pismo, Invoca, and Shogun, often coming in as a core board member and long-term partner to these teams rather than as a purely financial investor. He has become a reference investor in Latin American financial infrastructure through his work with Pismo, where he serves on the board and co-authors Accel's public theses on foundational infrastructure for LatAm fintech, signaling a hands-on role in shaping strategy in emerging markets.

Works at

Investment focus

Stages
Seed
Series A
Series B+
Sectors
SaaS
Consumer
FinTech
AI
Cybersecurity

Investment details

Avg check size$1M - $70M
Can lead rounds
Yes
Geographies
USA
Africa
LatAm
India
Asia-Pacific
Europe
Canada
Israel
ANZ
MENA