Ethan Choi has built a reputation for leading Accel's flagship investments in category-defining, product-led growth companies like 1Password, Klaviyo, Nuvemshop, Pismo, Invoca, and Shogun, often coming in as a core board member and long-term partner to these teams rather than as a purely financial investor. He has become a reference investor in Latin American financial infrastructure through his work with Pismo, where he serves on the board and co-authors Accel's public theses on foundational infrastructure for LatAm fintech, signaling a hands-on role in shaping strategy in emerging markets. Ethan Choi has built a reputation for leading Accel's flagship investments in category-defining, product-led growth companies like 1Password, Klaviyo, Nuvemshop, Pismo, Invoca, and Shogun, often coming in as a core board member and long-term partner to these teams rather than as a purely financial investor. He has become a reference investor in Latin American financial infrastructure through his work with Pismo, where he serves on the board and co-authors Accel's public theses on foundational infrastructure for LatAm fintech, signaling a hands-on role in shaping strategy in emerging markets.