Eurie Kim is a Korean American managing partner at Forerunner Ventures who obsesses over the words and feelings around companies, believing that names, narratives, and brand semantics are strategic assets that shape customer emotion and long-term brand equity. She argues that strong consumer brands can deserve enterprise-like revenue multiples when they own the customer relationship, data, and community, creating predictability and defensibility that can mirror traditional SaaS economics. Eurie Kim is a Korean American managing partner at Forerunner Ventures who obsesses over the words and feelings around companies, believing that names, narratives, and brand semantics are strategic assets that shape customer emotion and long-term brand equity. She argues that strong consumer brands can deserve enterprise-like revenue multiples when they own the customer relationship, data, and community, creating predictability and defensibility that can mirror traditional SaaS economics.