Evan Williams is a serial founder-turned-investor who created new consumer internet categories like Blogger, Twitter, and Medium, bringing a distinctive product-builder perspective to venture capital at Obvious Ventures. He brings his personal values directly into investment decisions—such as his vegan background influencing Obvious's backing of Beyond Meat—and uses his own behavior changes as a lens for predicting mainstream consumer trends. Evan Williams is a serial founder-turned-investor who created new consumer internet categories like Blogger, Twitter, and Medium, bringing a distinctive product-builder perspective to venture capital at Obvious Ventures. He brings his personal values directly into investment decisions—such as his vegan background influencing Obvious's backing of Beyond Meat—and uses his own behavior changes as a lens for predicting mainstream consumer trends.