Greg Sands was the first non-engineering hire at Netscape where he wrote the original business plan, coined the name Netscape, and built the SuiteSpot server business from $0 to roughly $140-150M in revenue, giving him unusually deep hands-on product and go-to-market experience for a VC. He spun out from Sutter Hill Ventures in an unconventional way by hand-negotiating a two-page agreement that allowed him to take portions of stakes in companies he'd led as seed corn to start Costanoa, and he invests with a product-manager-like approach where he personally goes on sales calls with founders to dissect customer needs and product-market fit before scaling go-to-market. Greg Sands was the first non-engineering hire at Netscape where he wrote the original business plan, coined the name Netscape, and built the SuiteSpot server business from $0 to roughly $140-150M in revenue, giving him unusually deep hands-on product and go-to-market experience for a VC. He spun out from Sutter Hill Ventures in an unconventional way by hand-negotiating a two-page agreement that allowed him to take portions of stakes in companies he'd led as seed corn to start Costanoa, and he invests with a product-manager-like approach where he personally goes on sales calls with founders to dissect customer needs and product-market fit before scaling go-to-market.