Haley Kwait Zollo is a venture capital investor at Starting Line who worked as an early employee at Trunk Club through its Nordstrom acquisition and at MAC Cosmetics/Estée Lauder, giving her hands-on experience scaling consumer brands before investing in them. She takes a data-heavy approach to early-stage investing and positions herself as consumer founders' first call on go-to-market strategy, using her background in customer acquisition and analytics to help businesses move from product-market fit to scalable growth. Haley Kwait Zollo is a venture capital investor at Starting Line who worked as an early employee at Trunk Club through its Nordstrom acquisition and at MAC Cosmetics/Estée Lauder, giving her hands-on experience scaling consumer brands before investing in them. She takes a data-heavy approach to early-stage investing and positions herself as consumer founders' first call on go-to-market strategy, using her background in customer acquisition and analytics to help businesses move from product-market fit to scalable growth.