Holly Maloney brings an enterprise software background to healthcare investing at General Catalyst, applying a disciplined "management, model, market" framework that evaluates teams, business model durability, and market structure as a connected triad rather than using generic investment criteria. She focuses heavily on healthcare data infrastructure and plumbing layers like interoperability, working as a board-level partner to help founders scale distribution and align incentives across payers, providers, and patients within General Catalyst's health assurance thesis that shifts the industry from sick care to proactive models. Holly Maloney brings an enterprise software background to healthcare investing at General Catalyst, applying a disciplined "management, model, market" framework that evaluates teams, business model durability, and market structure as a connected triad rather than using generic investment criteria. She focuses heavily on healthcare data infrastructure and plumbing layers like interoperability, working as a board-level partner to help founders scale distribution and align incentives across payers, providers, and patients within General Catalyst's health assurance thesis that shifts the industry from sick care to proactive models.