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Updated: March 6, 2026
Hydra
Alumni Startups
9
Total Investments
10
Successful Exits
2
About the Program
Program Type
Investment Stage
Description
Hydra is the corporate venture arm of Adidas AG and is based in Amsterdam in Netherlands. It seeks to invest in companies that develop new consumer brands and trends in the apparel, footwear, mobile and internet applications related to sports. It began operation in 2011.
Investment Offer
Can Lead Rounds
Yes