Updated: June 13, 2026
Corporate VC
Fashion
HealthTech
Hydra
Amsterdam, The Netherlands
Hydra Ventures is the corporate venture arm of Adidas AG, investing in early-stage companies developing new consumer brands and technologies in apparel, footwear, and sports.
Alumni startups
9
Total investments
10
Successful exits
2
About the program
Program type
Investment stage
Investment focus areas
Description
Hydra is the corporate venture arm of Adidas AG and is based in Amsterdam in Netherlands. It seeks to invest in companies that develop new consumer brands and trends in the apparel, footwear, mobile and internet applications related to sports. It began operation in 2011.
Location
Investment offer
Can lead rounds
Yes