James Norman is a serial entrepreneur who founded his first company at 16 and brings an uncommon combination of hands-on hardware, automotive, and media experience to venture capital, currently serving as both CEO of content testing platform Pilotly and GP at Black Operator Ventures. He co-created The Black Founder List and authored a widely-cited Harvard Business Review piece using data he personally compiled on every Black founder who has raised venture capital, arguing there is a measurable arbitrage opportunity in backing these entrepreneurs due to their identity-tied commitment and authentic customer relationships. James Norman is a serial entrepreneur who founded his first company at 16 and brings an uncommon combination of hands-on hardware, automotive, and media experience to venture capital, currently serving as both CEO of content testing platform Pilotly and GP at Black Operator Ventures. He co-created The Black Founder List and authored a widely-cited Harvard Business Review piece using data he personally compiled on every Black founder who has raised venture capital, arguing there is a measurable arbitrage opportunity in backing these entrepreneurs due to their identity-tied commitment and authentic customer relationships.