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Investor profile

James Norman

General Partner, Black Operator Ventures

About

James Norman is a serial entrepreneur who founded his first company at 16 and brings an uncommon combination of hands-on hardware, automotive, and media experience to venture capital, currently serving as both CEO of content testing platform Pilotly and GP at Black Operator Ventures. He co-created The Black Founder List and authored a widely-cited Harvard Business Review piece using data he personally compiled on every Black founder who has raised venture capital, arguing there is a measurable arbitrage opportunity in backing these entrepreneurs due to their identity-tied commitment and authentic customer relationships. James Norman is a serial entrepreneur who founded his first company at 16 and brings an uncommon combination of hands-on hardware, automotive, and media experience to venture capital, currently serving as both CEO of content testing platform Pilotly and GP at Black Operator Ventures. He co-created The Black Founder List and authored a widely-cited Harvard Business Review piece using data he personally compiled on every Black founder who has raised venture capital, arguing there is a measurable arbitrage opportunity in backing these entrepreneurs due to their identity-tied commitment and authentic customer relationships.

Works at

Investment focus

Stages
Seed
Sectors
SaaS
FinTech
AI
Proptech
Diversity focus
Under-represented founders

Investment details

Avg check size$100K - $5M
Can lead rounds
Yes
Geographies
USA