Jason Fiedler co-founded Left Lane Capital after working as an early Uber employee during its hyper-growth phase and co-founding music discovery startup Splash.fm, giving him direct experience scaling consumer products and marketplaces. He focuses on backing NextGen consumer goods, sports, and four-wall concepts that behave like internet companies through data and direct customer relationships, rather than traditional brick-and-mortar economics. Jason Fiedler co-founded Left Lane Capital after working as an early Uber employee during its hyper-growth phase and co-founding music discovery startup Splash.fm, giving him direct experience scaling consumer products and marketplaces. He focuses on backing NextGen consumer goods, sports, and four-wall concepts that behave like internet companies through data and direct customer relationships, rather than traditional brick-and-mortar economics.