Jason Shuman is a founder-turned-VC at Primary Venture Partners who went from running a failed direct-to-consumer footwear company to driving Uber while sourcing deals for free in Boston before becoming a General Partner. He takes an executive coach approach with founders, emphasizing close relationships where entrepreneurs can text him at all hours, and he evaluates founders through a specific lens focused on urgency, grit, speed of learning, resourcefulness, and ability to sell stock, people, and product. Jason Shuman is a founder-turned-VC at Primary Venture Partners who went from running a failed direct-to-consumer footwear company to driving Uber while sourcing deals for free in Boston before becoming a General Partner. He takes an executive coach approach with founders, emphasizing close relationships where entrepreneurs can text him at all hours, and he evaluates founders through a specific lens focused on urgency, grit, speed of learning, resourcefulness, and ability to sell stock, people, and product.