Jay Hirsh is the solo GP at Break Trail Ventures who splits his time between Boulder and Columbus, bringing a bi-regional perspective that combines an established innovation scene with an emerging Midwestern tech hub. He takes a learn-first approach to investing, spending significant time understanding categories and founders before making decisions, and regularly helps early-stage consumer brands become better at telling their stories to investors. Jay Hirsh is the solo GP at Break Trail Ventures who splits his time between Boulder and Columbus, bringing a bi-regional perspective that combines an established innovation scene with an emerging Midwestern tech hub. He takes a learn-first approach to investing, spending significant time understanding categories and founders before making decisions, and regularly helps early-stage consumer brands become better at telling their stories to investors.