Jenny Lefcourt is a serial founder turned seed VC at Freestyle Capital who survived two major downturns as an entrepreneur before investing, giving her unusually deep scar tissue about cutting costs to the bone and rebuilding through crises that most VCs haven't personally experienced. She focuses specifically on B2B2C companies where the end human user's experience drives success, running a high-conviction, low-volume approach where she works closely with founders as both an operator and trained coach from seed through Series A. Jenny Lefcourt is a serial founder turned seed VC at Freestyle Capital who survived two major downturns as an entrepreneur before investing, giving her unusually deep scar tissue about cutting costs to the bone and rebuilding through crises that most VCs haven't personally experienced. She focuses specifically on B2B2C companies where the end human user's experience drives success, running a high-conviction, low-volume approach where she works closely with founders as both an operator and trained coach from seed through Series A.