Joanna Lee Shevelenko is a venture capital investor at f7 Ventures who joined Facebook as one of the first ~100 employees in 2006 and built multiple teams from scratch including content moderation, site integrity, and user insights, while also starting Facebook's India office. She studied psychology at Harvard and explicitly applies that training to startup work, viewing companies as "businesses of people" and helping founders think through early operating decisions like compensation design and pricing models that set precedents for long-term success. Joanna Lee Shevelenko is a venture capital investor at f7 Ventures who joined Facebook as one of the first ~100 employees in 2006 and built multiple teams from scratch including content moderation, site integrity, and user insights, while also starting Facebook's India office. She studied psychology at Harvard and explicitly applies that training to startup work, viewing companies as "businesses of people" and helping founders think through early operating decisions like compensation design and pricing models that set precedents for long-term success.