Jon Kossow is a managing partner at Norwest Venture Partners who combines an unusual background spanning Harvard biology studies, varsity swimming, advertising at Leo Burnett, and investment roles at TA Associates and Goldman Sachs before joining Norwest. He focuses on profitable consumer brands that don't need capital to survive and emphasizes founder chemistry and transparency as his primary investment filters, while maintaining active leadership in swimming through his role on the USA Swimming Foundation board. Jon Kossow is a managing partner at Norwest Venture Partners who combines an unusual background spanning Harvard biology studies, varsity swimming, advertising at Leo Burnett, and investment roles at TA Associates and Goldman Sachs before joining Norwest. He focuses on profitable consumer brands that don't need capital to survive and emphasizes founder chemistry and transparency as his primary investment filters, while maintaining active leadership in swimming through his role on the USA Swimming Foundation board.