Jordan Bornstein co-founded Pen Name Consulting, a boutique creative agency that has helped build and scale the personal brands of globally recognized operators and investors like Tim Ferriss, Reid Hoffman, Eric Schmidt, LeBron James, and Arnold Schwarzenegger, giving him unusually deep, behind-the-scenes exposure to how top-tier talent think, communicate, and grow their platforms. He also co-founded two12, a curated annual mentorship experience that convenes around 65 entrepreneurs, founders, and executives from around the world in intimate settings, giving him a high-touch, relationship-driven network and a reputation for building deep founder communities rather than just cap-table connections. Jordan Bornstein co-founded Pen Name Consulting, a boutique creative agency that has helped build and scale the personal brands of globally recognized operators and investors like Tim Ferriss, Reid Hoffman, Eric Schmidt, LeBron James, and Arnold Schwarzenegger, giving him unusually deep, behind-the-scenes exposure to how top-tier talent think, communicate, and grow their platforms. He also co-founded two12, a curated annual mentorship experience that convenes around 65 entrepreneurs, founders, and executives from around the world in intimate settings, giving him a high-touch, relationship-driven network and a reputation for building deep founder communities rather than just cap-table connections.