Jyotsna Krishnan coined the concept of India's unseen middle—a 300-400 million person segment that traditional VCs ignore—and built both an investment thesis at Elevar Equity and a data platform at EPIC World specifically around serving entrepreneurial households in this segment. She uniquely combines her role as managing partner at Elevar with being CEO of EPIC World, using proprietary insights from mapping tens of millions of households to inform investment decisions and explicitly position these entrepreneurial households as her primary customer rather than optimizing solely for enterprise metrics. Jyotsna Krishnan coined the concept of India's unseen middle—a 300-400 million person segment that traditional VCs ignore—and built both an investment thesis at Elevar Equity and a data platform at EPIC World specifically around serving entrepreneurial households in this segment. She uniquely combines her role as managing partner at Elevar with being CEO of EPIC World, using proprietary insights from mapping tens of millions of households to inform investment decisions and explicitly position these entrepreneurial households as her primary customer rather than optimizing solely for enterprise metrics.