Kiva Dickinson at Selva Ventures co-created a rigorous 5 Ms investment framework—Megatrend, Matter, Management, Momentum, Market—to keep decisions disciplined and objective in early-stage consumer investing, and he focuses specifically on consumer wellness and sleep fitness as a third pillar alongside nutrition and exercise. He's known for pairing capital with very tactical and emotional founder support, helping with omnichannel strategy, pricing, supply chain, and the emotional side of building a company, while also championing emerging consumer brand hubs like Toronto despite being based in San Francisco. Kiva Dickinson at Selva Ventures co-created a rigorous 5 Ms investment framework—Megatrend, Matter, Management, Momentum, Market—to keep decisions disciplined and objective in early-stage consumer investing, and he focuses specifically on consumer wellness and sleep fitness as a third pillar alongside nutrition and exercise. He's known for pairing capital with very tactical and emotional founder support, helping with omnichannel strategy, pricing, supply chain, and the emotional side of building a company, while also championing emerging consumer brand hubs like Toronto despite being based in San Francisco.