Latif Peracha brings an unusually operator-heavy background from Virgin Group, where he both managed large branded businesses like Virgin Galactic and Virgin Hotels while also leading venture investments in companies like Square and Ring, giving him direct board experience with category-defining companies very early in their growth. At M13, he focuses on infrastructure-first Web3 and fintech investments, explicitly looking for founders whose motivation is deeply personal rather than consulting-exercise ideas, and he emphasizes finding companies with structural distribution advantages rather than those relying on paid social acquisition. Latif Peracha brings an unusually operator-heavy background from Virgin Group, where he both managed large branded businesses like Virgin Galactic and Virgin Hotels while also leading venture investments in companies like Square and Ring, giving him direct board experience with category-defining companies very early in their growth. At M13, he focuses on infrastructure-first Web3 and fintech investments, explicitly looking for founders whose motivation is deeply personal rather than consulting-exercise ideas, and he emphasizes finding companies with structural distribution advantages rather than those relying on paid social acquisition.