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Li Jin photo

Li Jin

Co-Founder and General Partner, Variant

About

Li Jin coined and popularized the concept of the Passion Economy, reframing consumer internet investing around niche, income-generating work that aligns with individuals' talents and passions rather than generic platforms or marketplaces. She blends investor and creator identities by actively creating content as a core part of her investing practice, treating content creation as a primary function rather than just marketing. Li Jin coined and popularized the concept of the Passion Economy, reframing consumer internet investing around niche, income-generating work that aligns with individuals' talents and passions rather than generic platforms or marketplaces. She blends investor and creator identities by actively creating content as a core part of her investing practice, treating content creation as a primary function rather than just marketing.

Works At

Variant

Co-Founder and General Partner

Investment Focus

Stages
Seed
Series A
Sectors
Web3 / Crypto
Fintech
Social
Media
Devtools

Investment Details

Avg Check Size$250K - $750K
Can Lead Rounds
No
Geographies
USA