Li Jin coined and popularized the concept of the Passion Economy, reframing consumer internet investing around niche, income-generating work that aligns with individuals' talents and passions rather than generic platforms or marketplaces. She blends investor and creator identities by actively creating content as a core part of her investing practice, treating content creation as a primary function rather than just marketing. Li Jin coined and popularized the concept of the Passion Economy, reframing consumer internet investing around niche, income-generating work that aligns with individuals' talents and passions rather than generic platforms or marketplaces. She blends investor and creator identities by actively creating content as a core part of her investing practice, treating content creation as a primary function rather than just marketing.