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Investor profile

Lisa Sugar

Partner, Sugar Capital

About

Lisa Sugar co-founded and scaled POPSUGAR from a nighttime passion blog into a global media company that she eventually sold to Group Nine, then pivoted her consumer and brand experience into a partner role at Sugar Capital. She operates as a hands-on storyteller for portfolio companies, using her rare combination of founder, CEO, and editor-in-chief experience to help translate founders' personal passions into scalable content and brands—a skillset that's unusual depth for a venture investor coming from a media background. Lisa Sugar co-founded and scaled POPSUGAR from a nighttime passion blog into a global media company that she eventually sold to Group Nine, then pivoted her consumer and brand experience into a partner role at Sugar Capital. She operates as a hands-on storyteller for portfolio companies, using her rare combination of founder, CEO, and editor-in-chief experience to help translate founders' personal passions into scalable content and brands—a skillset that's unusual depth for a venture investor coming from a media background.

Works at

Investment focus

Stages
Pre-Seed
Seed
Sectors
Ecommerce
CPG / D2C
Consumer
Retail Tech
SaaS

Investment details

Avg check size$1M - $2M
Can lead rounds
Yes
Geographies
USA