Lisa Sugar co-founded and scaled POPSUGAR from a nighttime passion blog into a global media company that she eventually sold to Group Nine, then pivoted her consumer and brand experience into a partner role at Sugar Capital. She operates as a hands-on storyteller for portfolio companies, using her rare combination of founder, CEO, and editor-in-chief experience to help translate founders' personal passions into scalable content and brands—a skillset that's unusual depth for a venture investor coming from a media background. Lisa Sugar co-founded and scaled POPSUGAR from a nighttime passion blog into a global media company that she eventually sold to Group Nine, then pivoted her consumer and brand experience into a partner role at Sugar Capital. She operates as a hands-on storyteller for portfolio companies, using her rare combination of founder, CEO, and editor-in-chief experience to help translate founders' personal passions into scalable content and brands—a skillset that's unusual depth for a venture investor coming from a media background.