Logan Langberg is a partner at Imaginary Ventures who specializes in consumer brands that build multi-channel distribution strategies rather than relying on single channels, with a particular focus on balancing paid marketing with organic growth through community and retention. He's known for going deep on revenue quality and merchandising decisions with founders, often working on pricing and product mix strategies, and seeks out premium but accessible products that remove perceived trade-offs like indulgence versus health. Logan Langberg is a partner at Imaginary Ventures who specializes in consumer brands that build multi-channel distribution strategies rather than relying on single channels, with a particular focus on balancing paid marketing with organic growth through community and retention. He's known for going deep on revenue quality and merchandising decisions with founders, often working on pricing and product mix strategies, and seeks out premium but accessible products that remove perceived trade-offs like indulgence versus health.