Marie Geneste brings an unusually deep corporate media background to venture capital, having built Lagardère's corporate venture arm from scratch and later worked hands-on at iROKOtv, the Netflix of Africa, across London, New York, and Lagos. She approaches investing with a distinctive open-innovation mindset, spending years building relationships with founders before investing and leveraging corporate networks alongside capital rather than just writing checks. Marie Geneste brings an unusually deep corporate media background to venture capital, having built Lagardère's corporate venture arm from scratch and later worked hands-on at iROKOtv, the Netflix of Africa, across London, New York, and Lagos. She approaches investing with a distinctive open-innovation mindset, spending years building relationships with founders before investing and leveraging corporate networks alongside capital rather than just writing checks.