Mark Selcow is a former founder-operator turned investor at Costanoa Ventures who built and scaled two companies, BabyCenter and Merced Systems, before becoming a venture capitalist. He focuses on investing in companies outside the Bay Area and personally experiments as a consumer in sectors he invests in, such as opening an HSA account to understand pain points before investing in HSA platform Lively. Mark Selcow is a former founder-operator turned investor at Costanoa Ventures who built and scaled two companies, BabyCenter and Merced Systems, before becoming a venture capitalist. He focuses on investing in companies outside the Bay Area and personally experiments as a consumer in sectors he invests in, such as opening an HSA account to understand pain points before investing in HSA platform Lively.