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Investor profile

Marshall Porter

General Partner, AlleyCorp

About

Marshall Porter is a longtime operator-turned-investor at AlleyCorp who previously served as U.S. CEO at Gympass and held senior roles at companies like Gilt Groupe and ShopRunner, bringing deep hands-on experience in scaling consumer and commerce businesses. He leads AlleyCorp's Diversified Technology practice with a focus on understanding the full cost structure and profit-and-loss dynamics of ecommerce and marketplace businesses, rather than just top-line growth metrics. Marshall Porter is a longtime operator-turned-investor at AlleyCorp who previously served as U.S. CEO at Gympass and held senior roles at companies like Gilt Groupe and ShopRunner, bringing deep hands-on experience in scaling consumer and commerce businesses. He leads AlleyCorp's Diversified Technology practice with a focus on understanding the full cost structure and profit-and-loss dynamics of ecommerce and marketplace businesses, rather than just top-line growth metrics.

Works at

Investment focus

Stages
Pre-Seed
Seed
Series A
Sectors
Health
FinTech
Deeptech
Hardware
Consumer
Enterprise

Investment details

Avg check size$1M
Can lead rounds
Yes
Geographies
USA