Marshall Sandman launched Animal Capital by cold-DMing 3,000 celebrities during COVID with no existing fund, then built a venture practice that moves stars like Paris Hilton and Chris Hemsworth from endorsement deals to actual equity ownership in companies. He's used this creator network to drive awareness for deep science bets like Colossal Biosciences' woolly mammoth de-extinction project, scoring early wins like Whatnot which went from a $50M to reportedly 100x valuation. Marshall Sandman launched Animal Capital by cold-DMing 3,000 celebrities during COVID with no existing fund, then built a venture practice that moves stars like Paris Hilton and Chris Hemsworth from endorsement deals to actual equity ownership in companies. He's used this creator network to drive awareness for deep science bets like Colossal Biosciences' woolly mammoth de-extinction project, scoring early wins like Whatnot which went from a $50M to reportedly 100x valuation.