Michael Duda built Bullish as a hybrid strategic creative and capital partner after 13 years as a senior executive at Deutsch, bringing big-brand agency discipline directly into early-stage consumer investing for brands like Casper, Peloton, Warby Parker, and Harry's. He actively seeks low-satisfaction categories like banks and utilities where new brands can fundamentally change the experience, and he advocates for going beyond coastal consumers by spending significant time in markets like Columbus, Minneapolis, and Austin while looking for founders solving problems they see in their own non-coastal lives. Michael Duda built Bullish as a hybrid strategic creative and capital partner after 13 years as a senior executive at Deutsch, bringing big-brand agency discipline directly into early-stage consumer investing for brands like Casper, Peloton, Warby Parker, and Harry's. He actively seeks low-satisfaction categories like banks and utilities where new brands can fundamentally change the experience, and he advocates for going beyond coastal consumers by spending significant time in markets like Columbus, Minneapolis, and Austin while looking for founders solving problems they see in their own non-coastal lives.